TikTok has announced an additional $200,000 in ad credits to support local organisations in Sub-Saharan African to expand artificial intelligence (AI) media literacy. The online video platform made the announcement when it hosted government officials, regulators, online safety partners and industry leaders at its just concluded third annual SubSaharan Africa Safer Internet Summit held in Nairobi, Kenya.
The new commitment reinforces the social media company’s endeavours to collaborative measures to ensure online safety. The two-day event held in Nairobi, under the theme, #SaferTogether: ‘Innovation and Safety,’ marked a significant expansion of the summit series that began in Ghana in 2024 and continued in Cape Town last year, deepening partnerships with governments and regulators across the Sub-Saharan African region to tackle evolving digital safety challenges.
“As we host the 3rd Annual Safer Internet Summit here in Kenya, our mission is clear: to share learnings, insights, tackle common challenges and collaboratively advance actionable solutions that protect citizens online. By bringing together a diverse coalition of policymakers, tech innovators, and creators, we are ensuring that the conversations we have at this Summit are all-inclusive and lead to a more resilient digital landscape,“ says Tokunbo Ibrahim, head of Government Relations and Public Policy, Sub-Saharan Africa at TikTok.
The summit featured expert panels and discussions on critical topics, including TikTok’s Trust and Safety efforts, protecting young people online, and policy frameworks for responsible AI governance. Speaking at the summit, cabinet secretary for Information Communication and Technology, Kenya, William Kabogo, said: “I was pleased to open the third annual Sub-Saharan Africa Safer Internet Summit.
This gathering reflects our government’s commitment to collaboration, sector growth, and ensuring a safe digital space for all. As we embrace the opportunities of the digital era, we must protect our people by advancing digital innovation, responsible AI governance, and strong regional partnerships for a secure and thriving online ecosystem.”
A key highlight of the summit was showcasing how TikTok uses AI to transform how people share their creativity and discover new passions while ensuring the community remains safe through transparent and responsible AI practices. TikTok said the $200,000 investment builds on the its initial $2 million AI Literacy Fund launched in November 2025, which awarded 20 global nonprofits to create content that boosts public understanding of AI.
In Sub-Saharan Africa, TikTok initially supported three organisations to advance digital literacy and combat misinformation.
