Te l e c o m m u n i c a t i o n operator, VodafoneThree has launched its own TV service in Britain, filling a gap in its broadband offer to better compete with rivals Sky, Virgin Media and BT. The company also launched a premium mobile offer with guaranteed faster speeds.
According to the company, Vodafone TV will include streaming apps, Netflix and HBO Max, linear and ondemand content from broadcasters like the BBC and ITV, more than 300 games and thousands of apps. V o d a f o n e ’ s ‘SuperMobile’ product offers up to four times faster speeds and a guaranteed minimum download speed of 15 Mbps when customers are in 5G+ coverage.
It utilises a dedicated ‘FastTrack’ in Vodafone’s 5G+ network, which partitions or ‘slices’ a chunk of the network and prioritises users’ data traffic. It will be available to pay monthly customers for an extra £3 ($4.05) a month on top of its full-speed Xtra plans. It is also launching a tandem “SuperMobile” service for business, which it said was anchored by Britain’s first national business-only mobile network slice.
Rival EE, owned by BT, launched its own ‘Fast Lane’ product using a dedicated network slice last month. Vodafone pledged to invest £11 billion in its British network when it merged with Hutchison’s Three in 2025.
“Vodafone SuperMobile is tangible evidence of what the Vodafone and Three merger makes possible: better connectivity and real choice for customers,” said Vodafone chief executive officer, Max Taylor. CCS Insight analyst, Kester Mann said: “The option to access a superior connectivity service in places where heavy demand can significantly impact network performance addresses a major customer pain point.”
