Samsung Electronics has announced a partnership with the San Francisco Museum of Modern Art (SFMOMA), with the aim of bringing museum-quality modern masterpieces to homes around the world through Samsung Art Store. The new partnership makes SFMOMA the first West Coast museum to join Samsung Art Store, debuting across several Samsung TVs with an exclusive collection featuring works by Diego Rivera, Henri Matisse, Wayne Thiebaud, Jackson Pollock and Piet Mondrian.
This also marks SFMOMA as the first West Coast museum to be added to Samsung Art Store, expanding the platform’s world-class institutional collaborations. Launched last week, the debut collection features 34 artworks from SFMOMA’s renowned holdings, including iconic pieces by some of the 20th century’s most influential artists.
For the first time, Samsung Art Store1 users can display celebrated works such as Diego Rivera’s ‘The Flower Carrier’ (1935), Henri Matisse’s ‘Femme au chapeau’ (1905), Wayne Thiebaud’s ‘Display Cakes’ (1963), Jackson Pollock’s ‘Guardians of the Secret’ (1943), and Piet Mondrian’s ‘New York City 2’ (1941) on select Samsung displays — transforming any room into a dynamic gallery space.
The partnership makes these iconic works from SFMOMA’s collection more accessible than ever before, as well as represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time. Speaking on the collaboration, Samsung Electronics’ vice president for Visual Display Business, Heeyeong Ahn, said it marked a new chapter in the company’s ambition to connect more people to modern and contemporary art.
“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximise the richness of the Samsung Art Store experience in homes across the world,” Ahn said. He added that the company was committed to building on the partnership, which he said represents an exciting expansion into artworks by 20th-century masters, as they also expect to engage in more collaborations to enhance the project.
“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfil our mission to connect people with modern and contemporary art. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world,” said Christopher Bedford, Helen and Charles Schwab director of SFMOMA.
Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful colour, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customisable bezels mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.
