Leading global consumer electronics and home appliances brand, Hisense, has unveiled its new 2026 RGB MiniLED TV range at the FIFA Headquarters in Zurich, Switzerland. The new electronic product underlines not only Hisense’s latest advances in display technology but also the strength and maturity of its long standing partnership with the global football governing body, ahead of the FIFA World Cup 2026.
Hosting the product launch at FIFA Headquarters reflects the close and evolving relationship between Hisense and FIFA, a partnership that goes beyond sponsorship and is built on trust, shared innovation, and long term collaboration. The event brought together technology, football, and innovation at a location that symbolises the result of this multi-year partnership.
The Hisense’s 2026 RGB MiniLED TV range, introduced under the theme, ‘See the unseen game in colour,’ the originator of RGB MiniLED technology, Hisense, continues to push the boundaries of display performance, positioning the new line up as a key milestone in the brand’s premium TV strategy and its ongoing focus on high performance visual innovation.
The latest generation of RGB MiniLED TVs delivers significant improvements in colour accuracy, brightness control, and detail reproduction, resulting in a more natural, vivid, and immersive viewing experience. Powering the range is the Hi View AI Engine RGB, a next generation processor that optimises image processing, brightness, contrast, and motion in real time.
Designed to analyse content scene by scene, it ensures exceptional clarity and precision – even during fast paced sports action. The 2026 range will be available in screen sizes from 55 to 116 inches, catering to a wide range of viewing preferences. It introduces two new series, UR8S and UR9S, alongside the flagship UX series, making advanced RGB MiniLED technology accessible to more consumers worldwide.
The TVs also feature an Anti Reflection and Glare Free panel, supporting comfortable viewing across different lighting conditions – from daylight living rooms to evening match viewings. As highlighted at the event by Jianmin Han, Hisense Europe CEO: “Launching our RGB MiniLED TVs at the Home of FIFA is a powerful expression of how far our partnership has come.
With the 2026 RGB MiniLED range, we are delivering display technology that meets the highest standards – redefining how fans experience football, from every colour nuance to every crucial detail.” On the partnership note, FIFA Chief Business Officer, Romy Gai, highlighted that “moments like that don’t happen by accident.
They happen because the right partners come together, with the right vision, the commitment to delivering excellence at every touchpoint, and to creating a platform that inspires, unites, and leaves a lasting legacy far beyond the final whistle.” A key milestone in the partnership was also announced at the event.
